The words we conjure aren’t any less real, of course. Worse, because language is so fluid, we constantly use words in our day-to-day lives which may not yet be recognized by “official” entities, like Merriam-Webster. That means you shouldn’t have have more than a couple headings for any subject on a main page.The thing about word games is that you are at the mercy of the built-in dictionary, which may not include the word you’re thinking of. Flat design gets rid of the low-value content to make space for high-value content, or give the design some empty space, or breathing room, if there is “too much going on”. Your first two headings (remember that “F” pattern) should display your most important information. Knowing this, your website should deliver what your business has to offer before your viewers get bored with reading about it (it happens fast). The first couple headings are scanned over, then the rest of the content in glanced at vertically in an attempt to find something interesting. Studies show that readers scan large amounts of text to find what they are looking for in a pattern that resembles an “F”. Although plentiful textual information looks good to Google’s bots, your viewers aren’t reading most of it. Large blocks of text aren’t useful.įlat design uses less text than a run-of-the-mill website, because more isn’t always better. Flat design solves this issue by avoiding complex navigation and website “depth”, making the website easily navigatable for both mobile and desktop users. This makes it difficult for mobile users to navigate. Navigation is difficult on phone and tablets.ĭevices that use a touch screen instead of a mouse don’t have the ability to hover, which many websites utilize in their menus. Flat design combined with well-written Sass CSS, could help your website load significantly faster, which increases your favor with Google’s ranking algorithm. Mobile devices often times don’t have enough “service” to take full advantage of their mobile networks, and the “free high-speed wi-fi” options available to travelers is usually mediocre at best. The fewer the colors in an image, the smaller the file-size. Huge, high quality images load reasonably quickly on a high-speed connection, but many people don’t have fast connections. These icons load quickly, while remaining visually appealing and recognizable to the user. This has created a new style of web design, called “flat design”. Websites created for mobile devices are convenient to use, and that is why web viewers are starting to dislike many full-size websites. Mobile versions of websites have solved the issue for many people, but they’ve almost worked too well. If your website is too difficult for them to use, they will find another. Those people were your potential customers, gone because they didn’t like using your website. Considering that mobile devices make up roughly 30% of web traffic in the U.S., it is generally considered a good idea to make sure your website is accessible to those users. If your website looks dated, then it probably has more issues than just appearance it probably hasn’t been optimized for mobile devices, for example. Why? Because there is too much “going on”, making the browsing experience too difficult. Many people, especially the newest generation of consumers, are starting to dislike the look and functionality of well-built websites from just a couple years ago. The scary thing is that your website could be one of them. Have you ever visited a website that makes you leave as soon as you see it? We all have.
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